The Art of Corporate Gifting

Networking, be it online or offline, helps businesses in exploring new avenues and opens up areas of collaboration among enterprises. Whether you have a unique line of business or operate in an industry where your business operations overlap with a related sector, it pays to make outreach to business stakeholders to work out mutually beneficial ways of working. Gifts and giveaways are used more than often as a token of greeting or memento in corporate meetings and networking events such as conclaves and business summits.  Therefore, understanding the nuances and subtleties of corporate gifting is a must for every business owner, irrespective of scale or size.

  • Corporate Gifting for Clients: Gifting your clients with a personalized merchandise which can reflect the essence of your brand not only helps in establishing a brand recall but also shows your generous gesture towards them. You can gift your clients a business diary with your company logo. Pens, power banks, and notepads can be personalized for events such as vendor meetings or product launch events.
  • Corporate Premium Gifting: If you are rubbing shoulders with big names in the business, you cannot afford to go easy on your gifting budget. It does not mean that you have to spend a fortune to impress them, but the gift you choose to gift should have a touch of aesthetics and novelty. ┬áPremium gifting should always be done keeping in mind the occasion or event at which you would be meeting business bigwigs. Personalization is the key. ┬áPresenting antiques, silver or handicraft items for premium gifting is the accepted norm.
  • Gifts for Corporate Sponsor Events: If you are sponsoring an event, say a marathon run or corporate cricket tournament, you can promote your brand on sporting apparel, banners, tickets, and awards. Always choose a corporate gifting partner who can deliver on promised timelines with best quality merchandise.